Caption is an artificial intelligence for behavioral analysis and source code control that integrates into a repo*.
We imagined and designed the identity of this promising product.
/A concept and an identity
Make a technical development tool visually accessible, understandable and obvious.
If Caption processes data, it had to be imaged.
Based on this principle, we came up with the idea of conceptualize the "C" as part of the process through which the different commits* transit to be controlled and analyzed.
/Bringing it to life
To reflect the modernity and technicality of the tool, we created 3D and typographic versions of the logo...
...and highlighted on the branding reveal.
An early interface has also been designed to help customers visualize the possible and practical use of branding within the product.